Typography is becoming a lost art.
In the good old days, when we had typesetter professionals that
set type for us, the tracking, the kerning, the right character,
etc., all was done with an artisan's care.
With the introduction of the computer, typesetting
has become the designer's responsibility. On one
hand, it liberates creativity and experimentation, but on the other
hand, it makes it much harder to produce typographical excellence
if you don't know the basics.
Many designers and art directors
skipped the class on typography and didn't learn the fundamentals
of type. As a result, typography is becoming a lost art and
good work is hard to come by. It's sad to open a magazine or
a newspaper and see all this type that could be set well but instead
was lifted right from the computer without any editing or care.
What do you think? Please leave your comment below.
|
 |
